Sramana Mitra: The Internet was just becoming quite hot at that point. Sramana Mitra: What year did you come out of college? I went to the University of Miami and Florida International University and studied Biology. My father was a salesman who opened up convenience stores. Issa Asad: I was born and raised in the United States. Where are you from? Where were you born, raised, and in what kind of background? Sramana Mitra: Let’s start at the very beginning of your journey. In India, Reliance Jio has a similar strategy, by the way, for those interested in bottom-of-the-pyramid businesses. This is a fascinating journey of an entrepreneur who has bootstrapped a $200 million business catering to poor people in the United States selling cellular phones and connections, and monetizing the data through advertising. ![]() ![]() If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
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